Legal

Privacy Policy

Last updated: 1 May 2025

1. Who We Are

The data controller for the purposes of this policy is:

2. Personal Data We Collect

We may collect the following categories of personal information:

• Enquiry and contact details — name, telephone number, email address and any message content submitted through our contact form or provided when calling or writing to us.
• Resident and family details — names, contact information, relationship to resident, and relevant background information collected during consultation and onboarding discussions.
• Website usage data — anonymised analytics data such as pages visited, browser type, device type and approximate geographic region, collected via cookies and similar technologies. No personally identifiable information is collected through analytics.

We do not collect sensitive personal data (such as medical records) through this website. Any care-related information shared during personal consultations is handled separately and under a higher standard of care.

3. How We Collect Personal Data

• When you complete and submit the contact form on our website.
• When you telephone or email us directly.
• When you visit our premises for a consultation or tour.
• Automatically through cookies when you browse this website (see Section 8).

4. How We Use Your Personal Data

We use personal data only for the purposes for which it was collected:

• To respond to enquiries and arrange visits or consultations.
• To manage ongoing arrangements with residents and their families.
• To provide the monthly written updates included in all our plans.
• To improve the quality and relevance of this website using anonymised analytics data.
• To comply with applicable legal and regulatory obligations.

We will not use your personal data for unsolicited marketing communications. We do not sell or rent personal data to third parties.

5. Legal Basis for Processing

We process personal data on the following grounds:

• Your consent — where you have voluntarily submitted information through the contact form.
• Legitimate interests — to respond to communications and maintain secure, functional operation of this website.
• Contractual necessity — to fulfil our obligations as a service provider to residents and their families.
• Legal obligation — where required by Hong Kong law.

6. How Long We Keep Your Data

• Enquiry data (name, email, message) is retained for up to 12 months after the last communication, and then securely deleted unless a service arrangement has been entered into.
• Resident and family data relating to an active arrangement is kept for the duration of that arrangement and for up to 7 years thereafter for legal and administrative purposes.
• Anonymised website analytics data is retained for up to 26 months.

7. Data Sharing and Third Parties

We do not share personal data with third parties except in the following limited circumstances:

• Service providers — trusted providers who assist with website hosting and analytics, bound by confidentiality obligations and permitted to use data only on our instructions.
• Legal requirements — where disclosure is required by law, regulation, or order of a court or competent authority.
• Emergency situations — where disclosure is necessary to protect the vital interests of a resident.

8. Cookies

This website uses cookies to support basic functionality and, optionally, to collect anonymised analytics data. You will be asked for your preferences when you first visit the site. Full details are available in our Cookie Policy.

• Essential cookies — necessary for the website to function; always active.
• Analytics cookies — optional; help us understand how visitors use the site.
• Preference cookies — optional; remember your cookie preferences for future visits.

9. Data Security

We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse or alteration. These measures include:

• HTTPS encryption for all data transmitted via this website.
• Access controls limiting who within our team can view personal data.
• Secure storage practices for all written and digital records.
• Regular review of our data-handling procedures.

In the event of a data breach that is likely to result in significant harm, we will notify affected individuals and relevant authorities as required by applicable law.

10. Your Rights

Under the Personal Data (Privacy) Ordinance, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Correction — ask us to correct inaccurate or incomplete personal data.
• Erasure — request deletion of your data where we have no continuing legal or contractual reason to retain it.
• Withdraw consent — where processing is based on consent, you may withdraw it at any time, without affecting the lawfulness of prior processing.
• Object to processing — object to processing based on legitimate interests where your interests or rights override ours.
• Lodge a complaint — with the Office of the Privacy Commissioner for Personal Data, Hong Kong (www.pcpd.org.hk).

To exercise any of these rights, please write to us at [email protected]. We will respond within 40 days as required by the Ordinance.

11. Children's Privacy

This website and our services are intended for adults. We do not knowingly collect personal data from anyone under 18 years of age. If you believe we have inadvertently collected such information, please contact us at [email protected] and we will delete it promptly.

12. Links to Other Websites

Our website may contain links to external sites. We have no control over, and accept no responsibility for, the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on this page with an updated "Last updated" date. Continued use of our website following any changes constitutes your acknowledgement of the updated policy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us: